A template for the idea writer's standing instructions

Standing instructions are the rules the idea writer applies to every batch. Clear, checkable rules beat long descriptions.

The template

Audience: [who watches, age, what they want]
Tone & voice: [e.g. confident, a little cocky, never salesy]
Formats that work: [e.g. POV lines, "How I…" flexes, >>> comparisons]
Rules:
- Most hooks under 8 words, never more than 15
- Always lowercase
- Never mention prices or the brand name
- Avoid: [words you never want to see]
Captions: [e.g. 1–2 lines that add a second punchline, end with a soft question]

Turn rough notes into rules

You don't have to write it perfectly. Write notes in your own words — for example "jüngere zielgruppe, frech aber nicht cringe, keine preise" — and press Optimize prompt. You get a structured version and a list of what changed, and you decide whether to use it.