Prompt Guide

Write prompts that get the video you want

How to brief the AI in Contentlab: hooks, writer instructions, video prompts and edits.

Hooks1

Writing hooks that stop the scrollThe principles behind strong on-screen hooks, with prompts you can use right away.

Writer setup1

A template for the idea writer's standing instructionsFill in this structure once and every batch of ideas follows it.

Review1

Getting better versions: reasons and feedback that workHow to reject and ask for improvements so the next version — and the next batch — is better.

Batches1

Choosing a topic for a batchUse the topic field to focus a whole batch — and to test which angle works best.