How do I analyze an account's strategy?

1. Open Research → Strategy.
2. Add an account by @handle or profile link on TikTok, Instagram or YouTube — or start from a trending account.
3. Under advanced options, set the time range, how many posts to sample (up to 100) and which sections you want.
4. Run the report.

What's in the report

Growth trajectory, format mix, hook patterns, posting schedule, top videos, content pillars, audience, monetization and similar accounts.

With two or more reports, use Compare to put accounts side by side, or Build a Strategy Persona to turn what works into a persona.